RFP CONTACT: /contact-usĮXECUTIVE Q&A WITH GAL S. HAS WORKED WITH: Academy Sports+Outdoors, Navy Federal Credit Union, Peet’s Coffee, Duke’s Mayonnaise, AdventHealth, Dixie Vodka
Additional engagements included trivia, a driver pool, live analysis from NASCAR media members and a Q&A with Chastain himself. Attendees received home viewing kits ahead of time and programming at the event featured exclusive content and viewing angles that only attendees had access to, from an up-close look at the AdventHealth car to a personal tour from the pit crew coach. The 45-minute pre-race event was preceded by a video from AdventHealth driver Ross Chastain welcoming VIPs. With sports sponsorships taking a virtual turn this year, Bespoke worked with AdventHealth to deliver a personalized hospitality experience for 35 partners using its own digital hospitality platform that it activated at the Coca-Cola 600 NASCAR Cup Series race in May. This six-year-old shop was recently named a Best Sports Event and Experiential Marketing Agency by SportsBusiness Journal and added two experiential marketers, Jerrold Kinney and Lauren Boger, to serve as project managers to support recent client wins.
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